Advertising LawMarketing law and commercial freedom of expressionaf Caroline Heide-Jørgensen

En af de vigtigste forudsætninger for den moderne markedsøkonomi er at erhvervsdrivende, der er involveret i handel bør have ret til at informere markedet om de varer og tjenesteydelser, de tilbyder. Denne ret til at foretage kommerciel kommunikation, herunder reklame, er grundlæggende for god forretningsskik og konkurrencen. Reguleringen af reklame er derfor af stor betydning, både økonomisk og juridisk. Retten til at annoncere er en del af retten til at udøve en forretning, og derfor én af vores mest grundlæggende juridiske rettigheder.

Indholdsfortegnelse
PART I. CONCERNING THE SUBJECT 
Chapter 1. Advertising Law and commercial freedom of expression. The subject Chapter 2. The General Principles of Advertising Law Chapter 3. Commercial freedom of expression Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression – General principles 

PART II. ADVERTISING LAW AND COMMERCIAL SPEECH
Chapter 5. Misleading advertising – Commercial freedom of expression and Consumers Chapter 6. Comparative, unfair and disparaging advertising – Commercial freedom of expression and competitors Chapter 7. Commercial freedom of expression and the public Interest Chapter 8. Cross-border aspects – the internet and the free movement of advertising Chapter 9. Should commercial expression be covered by protection of freedom of expression?
Bibliography Index