From GDPR confusion to privacy first marketingaf Vibeke Specht

From GDPR confusion to PRIVACY FIRST marketing is the practical guide every marketer has been waiting for. Written by a practitioner for practitioners, it turns complex privacy regulations into clear, actionable insights that help you stay compliant while building stronger, more trustworthy customer relationships.

This book cuts through legal jargon to show how respecting privacy is not just a regulatory necessity; it is a competitive advantage. With real-world perspective, engaging explanations, and an eye on the fast-changing landscape, it empowers marketing professionals to confidently navigate GDPR and beyond.

If you want to stop feeling overwhelmed by privacy rules and start using them as a foundation for smarter, more sustainable marketing, this is your playbook.