from unaware participant to what-on-earth-have-I-been-doing, and in part, a practical guide for navigating a fundamentally rigged marketplace. It breaks down privacy regulations and information technology into human speak, grounding it in historical and current context.

Said about the book:

"I've read it. And I'm getting this one for our entire marketing department!"
Zorana Frydal | Privacy Officer at Stena Metall AB

"The book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how, is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style!"
Richard Andersson | Group Digital Manager at Trelleborg