your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. The book is an easy-to-read and to-the-point guide for non-tech founders. It gives the reader concrete steps and models to prioritize features that users will love. It guides the reader to make the right product choices that can save years of development and millions of dollars. Finally, the book clarifies how to choose the right business model and how to take an app to market with the right app marketing. ‘How to Make an App Business’ is based on the university textbook From idea to app – This is how you do it! by the same authors. The authors draw on their combined experiences from teaching university classes in digital innovation and entrepreneurship, starting app businesses, and consulting more than 100 businesses on digital strategy and digital product development from one of Europe's leading app agencies.